Figure 21-11 
-Refer to Figure 21-11. What is the consumer's marginal rate of substitution as she moves from A to B?
Definitions:
Central Selling Point
The most compelling or attractive feature of a product or service that is emphasized in marketing.
Sales Message
A communication designed to persuade or inform potential customers about a product or service.
Guarantees
Commitments or assurances provided to ensure satisfaction with a product or service, emphasizing the provider's confidence in meeting specified standards.
Value for Money
The measure of something's worth or utility compared to its cost.
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