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Explain how the following apparently contradictory statement can be true: Most spells of unemployment are short, and most unemployment observed at any given time is long-term.
Entrepreneurial Start-Up
A new business venture started by an entrepreneur with the aim of seeking, developing, and validating a scalable business model.
Perceptual Maps
A visual representation used in marketing to show how the average target consumer understands the positioning of a brand in relation to its competitors.
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Techniques used by companies to place their products or services in the mind of the consumers relative to competitors' offerings.
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A statement that clearly articulates why a customer should prefer and buy one product over another, highlighting the distinct value it offers.
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