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Can a definition violate more than one of the rules discussed in the chapter?
Customer Relationship Management
A strategy and technology used by businesses to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve business relationships.
Online Versus Retail
A comparison between shopping through online platforms versus purchasing in physical retail stores, considering factors like convenience, price, and product selection.
Build Customer Relationships
Develop and nurture long-term interactions and connections with customers, focusing on loyalty and mutual value.
Customer Relationship Management
A strategy for managing a company's relationships and interactions with existing and potential customers.
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