Brian Company Purchased 10% of the Outstanding Shares of Wilson

question 11

Multiple Choice

Brian Company purchased 10% of the outstanding shares of Wilson Company as a long-term investment.At the end of the year the market value of the shares had increased. The increase in market value of Wilson Company shares will affect Brian Company by _____.

• A)increasing assets and stockholders' equity
• B)increasing stockholders' equity and decreasing investments
• C)increasing investments and cash
• D)having no effect

---

Definitions:

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.

Ideal Locations

Optimal places or settings for businesses to operate or for events to take place, considering accessibility, target audience, and other strategic factors.

Perceived Value

The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations.

Promotion

A marketing strategy involving the use of various techniques and methods to reach and engage consumers, aiming to increase awareness and sales of a product or service.