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The following are the income statements and balance sheets for Score Company:
The debt?to?equity ratio for Score Company in 20X2 is _____.
Peripheral Route
A method of persuasion that relies on cues outside of the message content itself, such as the attractiveness or credibility of the source.
Persuasion
The act of convincing someone to do or believe something through reasoning or argument.
Central Route
A pathway of persuasion that involves careful and thoughtful consideration of the messages' content.
Persuasion
The process of changing another person's attitudes, beliefs, or behaviors through argumentation, appeal, or explanation.
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