The Following Information Is for Euclid Corporation * Direct Material Is Measured in Pounds _____ Is the }\\
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question 118

Multiple Choice

The following information is for Euclid Corporation: $\begin{array}{lrl}&\text { Direct }\\&\text { Material }\\\text { Standard price per unit of input } & \$ 25 & \\\text { Actual price per unit of input } & \$ 24 & \\\text { Standard inputs allowed per unit of output } & 3 & \text { pounds } \\\text { Actual units of input } & 8,300 & \text { pounds } \\\text { Actual units of output } & 2,770& \text { units }\end{array}$ * Direct material is measured in pounds _____ is the direct-material usage variance.

• A)$250 unfavorable
• B)$250 favorable
• C)$8,300 unfavorable
• D)$8,300 favorable

Recognize the characteristics that make an idea sticky and memorable.

Understand how influencers establish a sense of intimacy with their audiences through self-presentation strategies.

Define homophily and its relevance in social interactions and influence.

Distinguish between working and non-working spend in marketing.

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Definitions:

Consumer Surplus

The disparity between the ideal payment consumers are ready to make for a good or service and the real amount paid.

Total Expenditure

The overall amount of money spent by individuals, households, or an economy on goods and services over a specific period of time.

Snob Effect

Negative network externality in which a consumer wishes to own an exclusive or unique good.

Bandwagon Effect

Positive network externality in which a consumer wishes to possess a good in part because others do.