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A Prediction of Sales Under a Given Set of Conditions

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A prediction of sales under a given set of conditions


Definitions:

Trading Down

Reducing a product’s number of features, quality, or price.

Repositioning a Product

The process of changing the market's perception of a product by altering its marketing strategy, including its image, value, or target audience.

Downsizing

The process of reducing a company's workforce or the scale of its operations to cut costs and improve efficiency, often leading to layoffs.

Feature Bloat Barriers

Challenges associated with the excessive addition of features in a product that can lead to decreased usability.

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