Which Value Chain Function Would Include Advertising Costs

question 71

Multiple Choice

Which value chain function would include advertising costs?

• A)The distribution function would include advertising costs.
• B)The customer service function would include advertising costs.
• C)The production function would include advertising costs.
• D)The marketing function would include advertising costs.

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Definitions:

Brand Equity

The value attributed to a brand based on consumer perception, recognition, and loyalty.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically categorized into four elements: Product, Price, Place, and Promotion.

Product Line Depth

The variety of products or versions offered within a particular line to cater to different customer needs or preferences.

Customer Relationship Management

A strategy for managing interactions with customers, utilizing data analysis about customers' history with the company to improve business relationships.