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When might a company use a Big Bath?
Environmental Concerns
Issues related to the impact of human activities on the environment, including pollution, climate change, and biodiversity loss.
Purchase Intent
A measure or indication of a consumer's likelihood to buy a product or service in the near future.
Triple Bottom Line
Framework with three parts: social, environmental, and financial; also referred to as the 3Ps: people, planet, and profit.
Corporate Social Responsibility
A business model that helps a company be socially accountable to itself, its stakeholders, and the public, often focusing on environmental, economic, and social impact.
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