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When Might a Company Use a Big Bath

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When might a company use a Big Bath?


Definitions:

Environmental Concerns

Issues related to the impact of human activities on the environment, including pollution, climate change, and biodiversity loss.

Purchase Intent

A measure or indication of a consumer's likelihood to buy a product or service in the near future.

Triple Bottom Line

Framework with three parts: social, environmental, and financial; also referred to as the 3Ps: people, planet, and profit.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, often focusing on environmental, economic, and social impact.

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