Li Chan Is a Friend of Yours from University

question 38

Essay

Li Chan is a friend of yours from university.She recently decided to open her own computer consulting business and has contracted her services to a number of local retailers.She is paid a monthly fee for her services.Li has just received her first set of financial statements from her accountant and is quite upset.The statements show a cash balance of $3,600, but net earnings of only $500.She has written you a letter asking you whether such a situation is possible, or whether she should find another accountant.
Required:
Write a short letter to your friend and answer her completely, but briefly.Use proper form.

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Definitions:

Observable Customer Characteristics

Traits or behaviors of consumers that can be directly seen and measured by marketers.

Geographic Variables

Factors related to location that influence consumer behavior, marketing strategies, and business operations.

Behavioral Variables

Factors that influence the actions of individuals or groups, often considered in marketing to understand consumer decision-making processes.

Psychographic

Relates to consumers' lifestyles, attitudes, values, and personality traits, used in marketing to segment markets more precisely.