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Using the following information prepare a common size income statement:
Decision Process
The series of steps a consumer goes through before, during, and after making a purchase.
Product
Anything offered to the market for use or consumption that might satisfy a want or need, including physical items, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Buyer
An individual or organization that makes a purchase or is a potential customer for products or services.
Need Arousal
The process of stimulating interest or desire in a customer for a product or service, often through marketing or sales strategies.
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