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The Area Manager of the Red, White, and Brew Restaurants

question 2

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The area manager of the Red, White, and Brew Restaurants is considering two possible expansion alternatives. The required investments, expected controllable margins, and the ROIs of each are as follows:  Project Investment Controllable Marain RO Phoenix $120,000$30,00025% Chicago $540,000$50,0009.25%\begin{array}{lllr}\text { Project } &\text {Investment } &\text {Controllable Marain } &\mathrm{RO}\\\text { Phoenix } & \$ 120,000 & \$ 30,000 & 25 \% \\\text { Chicago } & \$ 540,000 & \$ 50,000 & 9.25 \%\end{array} The Red, White, and Brew segment has currently $2,000,000 in invested capital and a controllable margin of $250,000. Which one of following projects will increase the Red, White, and Brew division's ROI?


Definitions:

Computerized Accounting Systems

Systems that use software to record, store, and process financial transactions and data, improving efficiency and accuracy in accounting.

Business Segments

Distinct parts of a company that deal with different types of products or services, often reported separately in financial statements.

B2C

Stands for "Business to Consumer," describing transactions conducted directly between a company and consumers who are the end-users of its products or services.

Special Journals

Special journals are accounting journals designed for recording and detailing types of financial transactions that occur frequently within a business, such as sales, purchases, cash receipts, and cash disbursements.

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