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An important step in management's decision-making process is to determine and evaluate possible courses of action.
Advertising Allowances
Financial incentives provided by manufacturers to retailers or wholesalers to support advertising or promotion of specific products.
Category Specialists
Retailers or businesses that focus on selling products within a specific category, offering a wide assortment within that category to cater to various customer needs.
Self-service Approach
A business model that enables customers to access services and perform tasks without direct assistance from staff.
Narrow, Deep Assortment
Strategy that involves stocking a lot of different items within a single product category.
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