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In incremental analysis
Word Of Mouth
The process of information or product recommendations spreading from person to person, typically seen as a powerful form of organic marketing.
Product Line
A group of related products under a single brand sold by the same company, often serving a similar market segment or fulfilling a particular need.
Product Mix
The total range of products that a company offers to its customers, aiming to meet market demands and company goals.
Product Lines
A group of related products that are offered by a company, often sharing a common theme or targeted to a specific market segment.
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