The Break-Even Point Is Where Total Sales Equal Total Variable

question 12

True/False

The break-even point is where total sales equal total variable costs.

---

Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Center of Influence

A person or organization that has a major impact on opinions or actions within a specific area or community due to their authority, knowledge, position, or network.

Prospecting

The act of searching for potential customers or clients to generate new business opportunities.

Qualified Prospect

A Qualified Prospect is a potential customer who has been assessed and determined to fit the target market's criteria, showing both interest in and the capacity to purchase a product or service.