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Firms operating at 100% capacity
Positioning
A marketing strategy that aims to establish a brand or product in the mind of consumers, distinguishing it from competitors.
Target Market
A specific group of consumers at which a company aims its products and services.
Responsive
Reacting quickly and positively to changes or needs.
Happy Hour
A promotional event typically held in bars and restaurants offering discounted prices on drinks and sometimes food during specific hours.
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