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Cultural Differences
The variations in beliefs, behaviors, values, and practices observed between different societies, ethnic groups, or nationalities.
Evoked
Brought to conscious mind; in marketing, it refers to brands or products that consumers recall readily when considering a purchase in a particular category.
Situational
Relating to or dependent upon a set of circumstances or conditions at a particular time that affects actions, decisions, and strategies.
Psychological Factor
Represents the mental and emotional influences that affect consumer behaviors and decision-making processes.
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