A Company Has Improved Its Anti-Virus Program and Has Released

question 27

Essay

A company has improved its anti-virus program and has released a new version. Assume there is a 0.6 probability that the users of this anti-virus will upgrade the version in any particular year. That is, the upgrade year of the user is a geometric random variable. The revenue generated from the upgrade (when it occurs) follows a normal distribution with a mean of $80,000 and a standard deviation of $22,000.
a. Complete a simulation model that analyzes the net present value of the revenue from the user upgrade. Use an annual discount rate of 8 percent.
b. What is the average net present value earned by the company?
c. What is the standard deviation of net present value?

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Definitions:

Inferior Good

A type of good whose demand decreases when consumers' incomes increase, opposite to normal goods.

Price Elasticity of Demand

A metric that demonstrates the degree to which the demand for a product changes when there is a fluctuation in its price.

Midpoint Formula

A method used in economics and finance to estimate the elasticity of demand by calculating the average percentage change in both quantity demanded and price.

Price Elasticity of Demand

The degree to which the demand for an item is affected by shifts in its price, calculated as the percentage difference in demand over the percentage difference in price.