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Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP). A sample of eight customers participated in the study and provided the following part-worths for each of the above attributes.
Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?
Environmental Scans
The process of gathering, analyzing, and dispending information for strategic purposes from the external and internal environments of an organization.
Cause Marketing
A partnership between a for-profit business and a non-profit organization to mutually promote and benefit from social or environmental causes.
Societal Responsibility
The obligation of an organization to act in ways that benefit society at large, beyond its own interests.
Stakeholder Responsibility
The obligation of organizations to act in ways that recognize and address the impacts of their decisions and activities on all stakeholders, including employees, customers, communities, and shareholders.
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