Greenbell Software Inc Assume the Overall Utility (Sum of Part-Worths) of the Current

question 10

Essay

Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, 5MP, or 7MP). A sample of eight customers participated in the study and provided the following part-worths for each of the above attributes.
​ $$\begin{array} { | c | c c | c c | c c c | } &{ \text { Operating System } } && { \text { RAM } } &&& { \text { Camera } } \\\hline \text { Consumer } & \text { A } & \text { B } & 512 \mathrm { MB } & 1 \mathrm {~GB} & 3 \mathrm { MP } & 5 \mathrm { MP } & 7 \mathrm { MP } \\\hline 1 & 25 & 29 & 20 & 45 & 18 & 18 & 15 \\2 & 35 & 32 & 30 & 35 & 27 & 19 & 13 \\3 & 45 & 35 & 30 & 30 & 15 & 25 & 30 \\4 & 55 & 65 & 25 & 45 & 25 & 20 & 35 \\5 & 40 & 40 & 35 & 40 & 20 & 25 & 30 \\6 & 30 & 47 & 40 & 35 & 15 & 20 & 15 \\7 & 35 & 45 & 30 & 30 & 20 & 20 & 20 \\8 & 25 & 25 & 25 & 30 & 25 & 30 & 30 \\\hline\end{array}$$ Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?

Explain the procedures for handling cash transactions and the importance of controls to prevent and detect errors or fraud.

Understand the concept and importance of the number of days' sales uncollected in managing accounts receivable.

Calculate the number of days' sales uncollected using the appropriate formula.

Recognize the purposes and components of a voucher system in the control of cash payments.

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Definitions:

Volume

The amount of space that a substance or object occupies or that is enclosed within a container.

Culture Management

The process of directing and controlling the cultural aspects within an organization, including values, beliefs, and behaviors.

HRM Effectiveness

The measure of how well the Human Resources Management achieves its goals in terms of recruiting, managing, and retaining personnel.

Employee Performance

The job-related activities output and outcomes an employee accomplishes in accordance to the expectations or standards of the organization.