Using the Data Given, Apply Hierarchical Clustering with 5 Clusters

question 25

Essay

Using the data given, apply hierarchical clustering with 5 clusters using Wait Time (min), Purchase Amount ($),
Customer Age, and Customer Satisfaction Rating as variables. Be sure to Normalize input data in Step 2 of the
XLMiner Hierarchical Clustering procedure. Use Ward's method as the clustering method.
a. Use a PivotTable on the data in the HC_Clusters1 worksheet to compute the cluster centers for the five clusters
in the hierarchical clustering.
b. Identify the cluster with the largest average waiting time. Using all the variables, how would you characterize
this cluster?
c. Identify the smallest cluster.
d. By examining the dendrogram on the HC_Dendrogram worksheet (as well as the sequence of clustering stages
in HC_Output1), what number of clusters seems to be the most natural fit based on the distance?

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Definitions:

Sex

A biological classification based on physical differences in genetic composition, reproductive anatomy, and function.

Gender-Role Stereotypes

Generalized views and expectations about what is considered appropriate behaviors, attributes, and roles for males and females in a society.

Biological Sex

The physical characteristics of the body that define male and female organisms, often determined by genetics and reproductive anatomy.

Solid Gender Identity

A strong and clear sense of one's own gender, with confidence in one's gender identity.