Using the Data Given, Apply K-Means Clustering Using Wait Time

question 43

Essay

Using the data given, apply k-means clustering using Wait time (min) as the variable with k = 3. Be sure to Normalize input data, and specify 50 iterations and 10 random starts in Step 2 of the XLMiner k-Means Clustering procedure. Then create one distinct data set for each of the three resulting clusters for waiting time.
a. For the observations composing the cluster which has the low waiting time, apply hierarchical clustering with Ward's method to form two clusters using Purchase Amount, Customer Age, and Customer Satisfaction Rating as variables. Be sure to Normalize input data in Step 2 of the XLMiner Hierarchical Clustering procedure. Using a PivotTable on the data in HC_Clusters, report the characteristics of each cluster.
b. For the observations composing the cluster which has the medium waiting time, apply hierarchical clustering with Ward's method to form three clusters using Purchase Amount, Customer Age, and Customer Satisfaction Rating as variables. Be sure to Normalize input data in Step 2 of the XLMiner Hierarchical Clustering procedure. Using a PivotTable on the data in HC_Clusters, report the characteristics of each cluster.
c. For the observations composing the cluster which has the high waiting time, apply hierarchical clustering with Ward's method to form two clusters using Purchase Amount, Customer Age, and Customer Satisfaction Rating as variables. Be sure to Normalize input data in Step 2 of the XLMiner Hierarchical Clustering procedure. Using a PivotTable on the data in HC_Clusters, report the characteristics of each cluster.

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Definitions:

Power Base

The foundation of authority or influence an individual, group, or organization has, often derived from a combination of knowledge, relationships, and resources.

Reward

A benefit, recognition, or compensation given to an individual or group as a return for their performance, achievement, or service.

Coercive

Relating to or using force or threats to persuade someone to do something or comply with one's demands.

Expert

A person who possesses a high level of knowledge, skills, or expertise in a particular field or area.