The Following Table Is an Example of the Profit Made

question 60

Essay

The following table is an example of the profit made by Hydro America, a water servicing company, for five different years. $$\begin{array} { | l | l | l | l | } \hline \text { Year } & \text { Total revenue (\$) } & \text { Cost of revenue (\$) } & \text { Gross profit } ( \$ ) \\\hline 2011 & 62723201 & 26256000 & 36467201 \\\hline 2012 & 67177612 & 37026005 & 30151607 \\\hline 2013 & 72648252 & 35054123 & 37594129 \\\hline 2014 & 71225185 & 35187462 & 36037723 \\\hline 2015 & 75847373 & 39298243 & 36549130 \\\hline\end{array}$$ Reformat the table to improve readability and to help the manager identify the year with the highest profit.

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Definitions:

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Relationship Management

Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term sales.

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectations.