A Consumer Electronics Company, After Three Months of the Launch

question 65

Essay

A consumer electronics company, after three months of the launch of five new products in the market, arrived at the following results. $$\begin{array} { l | c | c | c } \text { Products } & \text { Profit (\%) } & \text { Market share (\%) } & \text { Cost (\$) } \\\hline \text { A } & 19 & 18 & 4500 \\\text { B } & 28 & 12 & 3000 \\\text { C } & 15 & 25 & 8750 \\\text { D } & 22 & 35 & 6250 \\\text { E } & 16 & 10 & 2500\end{array}$$
a. Create a bubble chart where the market share is along the horizontal axis, the profit is on the vertical axis, and the size of the bubbles represents the cost. Format this chart for best presentation by adding axes labels and labelling each bubble with the product name.
b. The manager of the company is interested in producing the product that increases the profit for a given level of market share and cost. From the bubble chart in part a, identify the product which needs to be produced in larger quantity.
c. From the bubble chart in part (a), now identify the product which needs to be produced in larger quantity taking into account its market share, cost, increase in profit.

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Definitions:

Performance Measures

Metrics or standards used to assess, track, and compare the efficiency, productivity, and success of individuals or organizations.

Unity

The state of being united or joined as a whole, especially among members of a group or team, resulting in a sense of solidarity and shared purpose.

Loss of Individuality

The process by which individuals lose their unique identity and assimilate into a group, often leading to a conformity or loss of personal expression.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group compared to when they work alone.