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For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, in Column 3 the financial statement(s) on which the account balance is reported, and in Column 4 the account's nature (permanent/temporary).
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Customer Relationships
The management of interactions and engagements between a business and its customers, focusing on enhancing loyalty and satisfaction.
Collaborative Filtering
A method used by recommender systems to predict the interests of a user by collecting preferences from many users, assuming that people who agreed in the past will agree in the future.
Buying Intentions
The likelihood or propensity of consumers to purchase a product or service in the near future.
Future Purchases
Refer to transactions that are expected to occur in the future, based on patterns, intentions, or marketing strategies.
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