For Each of the Following, Identify in Column 1 the Category

question 79

Essay

For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, in Column 3 the financial statement in which the account balance is reported, and in Column 4 the account's nature (permanent/temporary).
- $$\begin{array} { | l | l | l | l | l | } \hline & \text { Column 1 } & \text { Column 2 } & \text { Column 3 } & \text { Column 4 } \\\hline \text { Supplies } & & & & \\\hline\end{array}$$

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Definitions:

Data Mining

The process of analyzing large datasets to uncover patterns, correlations, and trends that can inform decision-making.

Behavioural Analytics

The study of consumers' actions and behaviors, primarily through data analysis, to improve marketing strategies and customer understanding.

Doppelganger Threats

Doppelganger threats involve the risk of a brand's identity being mimicked or undermined by similar or counterfeit representations that damage its image.

Cultural Brand Innovation

The incorporation of cultural elements and insights into brand strategy and innovation, enhancing relevance and connection with target audiences.