Examlex
Patents, copyrights, and franchises are intangible assets with the same number of years of useful life.
Secret Sauce
An original or unique ingredient, technique, or factor that differentiates a product, service, or company from its competitors, often contributing to its success.
Social Change
The transformation of culture, behavior, social institutions, and social structures over time in a society.
Strategic PR Plan
A structured approach to communicating and promoting an organization’s message and goals to its target audience effectively.
Management Buy-in
The support and acceptance of a proposal or project by the higher-level management within an organization.
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