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Marketing Plan
A comprehensive document that outlines a company's advertising and marketing efforts for the coming year.
Generic Business Strategies
Broad strategies a company can adopt to achieve competitive advantage, often categorized into cost leadership, differentiation, and focus strategies.
Business Variables
Factors that influence the outcomes of a business operation, such as sales volume, cost of goods sold, and operational expenses.
Management By Exception
A management style where leaders step in only when performance deviates significantly from set standards or expectations, allowing for autonomous operation under normal conditions.
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