For Each of the Following, Identify in Column 1 the Category

question 30

Essay

For each of the following, identify in Column 1 the category to which the account belongs, in Column 2 the normal balance for the account, in Column 3 the financial statement on which the account balance is reported, and in Column 4 the account's nature (permanent/temporary).
- $$\begin{array} { | l | l | l | l | l | } \hline & \text { Column 1 } & \text { Column 2 } & \text { Column } 3 & \text { Column } 4 \\\hline \text { Purchases } & & & & \\\text { Returns \& } & & & & \\\text { Allowances } & & & & \\\hline\end{array}$$

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Definitions:

Buyer Persona

A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Social Technographics Model

A classification approach that segments consumers based on how they use social technologies, from creators to spectators.