The High-Low Method May Give Unsatisfactory Results If

question 26

Multiple Choice

The high-low method may give unsatisfactory results if

• A)the points are unrepresentative.
• B)volume of activity is heavy.
• C)volume of activity is light.
• D)the data points all fall on a line.

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Definitions:

VALS Profile

A psychographic tool developed to categorize consumers into types based on their values, attitudes, and lifestyles to better understand buying behavior.

Drive

An innate or learned psychological factor that compels or motivates an individual's actions toward a particular goal.

Customer Value

How a customer views the value of a product or service compared to other available options.

Video Teleconferencing

A technology that allows people in different locations to hold face-to-face meetings without needing to be in the same place, through the Internet and video equipment.