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The cost function derived by the least-squares cost estimation method
Marketing Strategy
A comprehensive plan formulated to achieve the marketing objectives of the organization by targeting specific markets and audiences.
Product Itself
The actual physical item or service being sold, including all of its features, quality, and branding.
Simulated Test Markets
A procedure in which the firm builds a mock shopping experience for participants, in order to observe their response to marketing stimuli.
Online Test Marketing
A technique used to evaluate the marketability of a product through targeted advertising campaigns and surveys on digital platforms before widely releasing it.
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