The Budgets That Are Concerned with the Income-Generating Activities of a Firm

question 113

Multiple Choice

The budgets that are concerned with the income-generating activities of a firm are called the:

• A)Operating budgets
• B)Master budgets
• C)Financial budgets
• D)Continuous budgets

---

Definitions:

Consumerism Era

A period characterized by the emphasis on consumer rights, the proliferation of goods and services, and the increase in consumption as a part of the economy.

Sales Era

A period in the history of marketing, roughly from the early to mid-20th century, characterized by a focus on selling products through aggressive sales techniques.

Customer Experience

The overall perception and feelings a customer has about their interactions with a company or brand across all touchpoints.