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Differentiation Strategy
A company that uses a differentiation strategy attempts to develop an image or reputation for its product or service that sets the company apart from its competitors.
Diversification Strategy
A business approach where a company broadens its range of products or markets to reduce risk and increase potential for growth.
Corporate Strategies
High-level plans or frameworks developed by businesses to achieve their long-term objectives and to secure a competitive position in the market.
Retrenchment Strategy
A business strategy used to reduce the scale or scope of a company's operations to improve financial stability during tough times.
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