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Realistic budgets reflect
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon where individuals develop a preference for things merely because they are familiar with them.
Attitude Accessibility
Ease or difficulty of retrieving an attitude from memory.
Cognitive Dissonance
A psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes, often leading to changes in beliefs or behaviors to reduce the dissonance.
Cognitive Dissonance
The unease in one's mind stemming from the coexistence of two or more opposing beliefs, ideas, or values within the same person.
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