The Difference Between the Sales Price Needed to Capture a Predetermined

question 50

Multiple Choice

The difference between the sales price needed to capture a predetermined market share and the desired profit per unit is called:

• A)Gross profit
• B)Target market
• C)Target price
• D)Target cost

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Definitions:

20th Century

A period from 1901 to 2000 characterized by significant technological, social, and political changes globally.

Market Orientation

An approach requiring organizations to gather information about customer needs, share that information throughout the firm, and use that information to help build long-term relationships with customers.