Activity-Based Responsibility and Strategic-Based Responsibility Incorporate Some of the Same

question 28

Essay

Activity-based responsibility and strategic-based responsibility incorporate some of the same elements. However, strategic-based responsibility adds some new elements to the common dimensions. What are the elements in common and what new elements are included?

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Definitions:

4 Ps

A framework in marketing that categorizes the mix of Product, Price, Place (distribution), and Promotion strategies.

Customers Reached

The total number of potential or actual customers who come into contact with a particular marketing message or campaign.

Brand Strategy

A long-term plan to develop a successful brand; it involves how you plan to communicate your brand messages to your target customers.

Target Audience

The specific group of consumers identified as the intended recipients of a product, service, or marketing campaign.