Which of the Following Is an Example of an Operational

question 64

Multiple Choice

Which of the following is an example of an operational performance measure on a box scorecard?

• A)dock-to-dock days
• B)on-time delivery
• C)first time through
• D)all of the above

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Definitions:

AIDA Procedure

stands for Attention, Interest, Desire, and Action, which are the stages a marketer aims to take a consumer through during the buying process.

Attention

The act of focusing sensory or cognitive resources on specific stimuli, objects, or thoughts.

Memorized Sales Presentation

A pre-designed speech or pitch used by salespeople, learned by heart, to persuade potential buyers.

Formula Sales Presentation

A pre-structured presentation used by salespeople that follows a set format designed to generate a specific response from potential buyers.