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The Following Data Pertains to the Montrose Company's Three Products

question 17

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The following data pertains to the Montrose Company's three products: MNO Unit sales per month 9,00014,0008,000 Selling price per unit $6.00$11.25$7.50 Variable costs per unit 3.009.002.007.00 Unit contribution margin $3.00$2.25$0.50 Batches 5105 Setups 631 Direct fixed costs  Advertising $3,000$2,000$1,000 Supervision 5,0005,0005,000 Common fixed costs  Inspecting products ($10,000)  Materials handling ($4,000)  Customer service ($5,000)  Plant depreciation ($6,000)  General administration ($8,000) \begin{array} { l r r r } & \mathrm { M } & \mathrm { N } & \mathrm { O } \\\text { Unit sales per month } & \underline { 9,000 } & \underline { 14,000 } & \underline { 8,000 } \\\text { Selling price per unit } & \$ 6.00 & \$ 11.25 & \$ 7.50 \\\text { Variable costs per unit } & \underline { 3.00 } & \frac { 9.00 } { 2.00 } & \underline { 7.00 } \\\text { Unit contribution margin } & \$ 3.00 & \$ 2.25 & \$ 0.50 \\\text { Batches } & 5 & 10 & 5 \\\text { Setups } & 6 & 3 & 1 \\\text { Direct fixed costs } & & & \\\text { Advertising } & \$ 3,000 & \$ 2,000 & \$ 1,000 \\\text { Supervision } & 5,000 & 5,000 & 5,000 \\\text { Common fixed costs } & & & \\\text { Inspecting products } ( \$ 10,000 ) & & & \\\text { Materials handling } ( \$ 4,000 ) & & & \\\text { Customer service } ( \$ 5,000 ) & & & \\\text { Plant depreciation } ( \$ 6,000 ) & & & \\\text { General administration } ( \$ 8,000 ) & & &\end{array} When Montrose converted over to ABC it discovered the following:  Inspecting products 20% of the inspection activity was unused. The  inspections used were based on the number of batches  produced.  Materials handling 10% of the materials handling activity was unused.  The materi als handling activi ty used was based on the  number of production runs.  Customer service 50% of the customer service activity was unused. The  usage was given as follows: M 1,000,N1000,0500 facility level cost  General administration  facility level cost \begin{array} { l c l } \text { Inspecting products } & - & \begin{array} { l } 20 \% \text { of the inspection activity was unused. The } \\\text { inspections used were based on the number of batches } \\\text { produced. }\end{array} \\\text { Materials handling } & - & \begin{array} { l } 10 \% \text { of the materials handling activity was unused. } \\\text { The materi als handling activi ty used was based on the } \\\text { number of production runs. }\end{array} \\\text { Customer service } & - & \begin{array} { l } 50 \% \text { of the customer service activity was unused. The } \\\text { usage was given as follows: M } 1,000 , N 1000,0500 \\\text { facility level cost } \\\end{array}\\\text { General administration }&-&\text { facility level cost }\end{array} The product margin for product M using ABC would be

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Definitions:

Space-Based Media

Media content and services delivered via satellite or other space-based technologies, offering communication and entertainment on a global scale.

Time-Based Media

Art forms that are experienced over time, such as video, film, audio, and digital media, which require the element of time for their full appreciation and understanding.

Marshall McLuhan

A Canadian philosopher and communication theorist best known for coining the expression "the medium is the message" and for his studies on media theory.

Media Endorsement

The support or approval of a product, service, or idea by a recognized media outlet, often influencing public opinion and behavior.

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