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According to Hansen and Mowen, which of the following product life cycle stages comes first?
Plato
An ancient Greek philosopher who made foundational contributions to Western thought, particularly in areas of ethics, politics, and metaphysics.
Expectations
Refers to the anticipations or beliefs regarding future events or outcomes, can significantly influence attitudes and decisions.
Rats
Commonly used as model organisms in psychological and neurological research due to their similarity to humans in physiology, behavior, and genetics.
Nativism
A philosophical doctrine emphasizing the role of innate factors in the acquisition of knowledge.
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