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Scottish Company Manufactures a Variety of Toys and Games

question 73

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Scottish Company manufactures a variety of toys and games. John Chisholm, president, is disappointed in the sales of a new board game. The game sold only 10,000 units in 2018 when 30,000 were projected. Sales for 2019 look no better. At $100 per game, it is not a hot seller. Direct costs of the board game are $56 variable cost and $100,000 fixed. John is considering several options. Option One: Cut the price to $70 and perhaps sell 15,000 units. Option Two: Cut the price to $60, reduce material costs by $10, and cut advertising by $60,000. Anticipated volume for this option is 10,000 units. Option Three: Cut the price to $80 and include a $10 mail-in rebate offer. It is anticipated that 15,000 units could be sold and only 30 percent of the rebate coupons would be redeemed.
What is the profit (loss) from Option One?


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Collateral

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Enforceable

Describes a legal agreement or contract that can be upheld and compelled by law, ensuring compliance by all parties involved.

Termination Statement

A document filed to indicate that a previously filed security interest is no longer valid.

Filing

The process of submitting documents to a specified entity or office for official recording and recognition.

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