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Discounted cash flows are used by discounting models which are future cash flows expressed in terms of their present value.
Consumer Needs
The essential requirements that consumers seek to fulfill with products or services, including functional, emotional, and social needs.
Cultural Form
Indicates the various expressions and manifestations of culture, including art, music, literature, and traditions, which embody the values and norms of a society.
Lifestyle
The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.
Local Culture
The collection of customs, beliefs, art, and way of life that is specific to a geographical area, community, or group, distinct from global or dominant cultures.
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