Are Customers More Loyal in the East or in the West

question 19

Multiple Choice

Are customers more loyal in the East or in the West? The following table is based on information from Trends in the United Sates, published by the food marketing Institute, Washington, D.C. The columns represent loyalty (in years) at a primary supermarket. The rows represent regions of the United States. What is the probability that a customer chosen at random has been loyal from 3 to 4 years? Round your answer to the nearest thousandth.
$$\begin{array} { l c r r r r r r } &\text { Less Than } & 1-2 & 3-4 & 5-9 & 10-14 & 15 \text { or More } & \text { Row Total } \\&1 \text { Year } & \text { Years } & \text { Years } & \text { Years } & \text { Years } & \text { Years }\\\text { East } & 32 & 54 & 59 & 112 & 77 & 118 & 452 \\\text { Midwest } & 31 & 68 & 68 & 120 & 63 & 173 & 523 \\\text { South } & 53 & 92 & 93 & 158 & 106 & 158 & 660 \\\text { West } & 41 & 56 & 67 & 78 & 45 & 86 & 373 \\\text { Column Total } & 157 & 270 & 287 & 468 & 291 & 535 & 2008\end{array}$$

• A)0.206
• B)0.167
• C)0.286
• D)0.143
• E)none of these choices

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Definitions:

Scope

The extent, range, or breadth of something, such as a project, research, or an activity.

Double-Blind Procedure

is an experimental method in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias in the results.

Subjective World

An individual's internal experience or perspective, shaped by personal perceptions, feelings, and thoughts.

Psychoanalytic Methods

Techniques developed by Sigmund Freud and his followers for exploring the unconscious mind, often through free association, dream interpretation, and analysis of transference.