Are Customers More Loyal in the East or in the West

question 11

Multiple Choice

Are customers more loyal in the East or in the West? The following table is based on information from Trends in the United Sates, published by the food marketing Institute, Washington, D.C. The columns represent loyalty (in years) at a primary supermarket. The rows represent regions of the United States. What is the probability that a customer chosen at random is from the West given that he or she has been loyal 1 to 2 years? Round your answer to the nearest thousandth.
$$\begin{array} { l c r r r r r r } &\text { Less Than } & 1-2 & 3-4 & 5-9 & 10-14 & 15 \text { or More } & \text { Row Total } \\&1 \text { Year } & \text { Years } & \text { Years } & \text { Years } & \text { Years } & \text { Years }\\\text { East } & 32 & 54 & 59 & 112 & 77 & 118 & 452 \\\text { Midwest } & 31 & 68 & 68 & 120 & 63 & 173 & 523 \\\text { South } & 53 & 92 & 93 & 158 & 106 & 158 & 660 \\\text { West } & 41 & 56 & 67 & 78 & 45 & 86 & 373 \\\text { Column Total } & 157 & 270 & 287 & 468 & 291 & 535 & 2008\end{array}$$

• A)0.028
• B)0.207
• C)0.417
• D)0.150
• E)none of these choices

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Definitions:

Pleasure Principle

The pursuit of gratification that characterizes id functioning.

Primary Process Thought

A term from psychoanalytic theory referring to the unorganized, illogical, and irrational thought characteristic of the unconscious mind.

Reflex

An automatic, involuntary response to a specific stimulus without conscious thought.

Defense Mechanism

Psychological strategies brought into play by the unconscious mind to protect oneself from anxiety or social sanctions by distorting reality.