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Which of the Following Statements Is CORRECT

question 120

Multiple Choice

Which of the following statements is CORRECT?


Definitions:

Consideration Stage

A phase in the customer journey where potential buyers evaluate different products or brands before making a purchase decision.

Sales Promotion

A marketing strategy that uses short-term incentives to encourage the purchase or sale of a product or service.

Consideration Stage

A phase in the buyer's journey where potential customers evaluate the benefits and drawbacks of different options before making a purchase decision.

Direct Marketing

A form of advertising where companies communicate directly with consumers through various channels such as email, mail, or phone, without intermediaries.

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