Examlex
the IRR of normal Project X is greater than the IRR of mutually exclusive (and also normal) Project Y, we can conclude that the firm should always select X rather than Y if X has NPV > 0.
First-Mover Advantage
The competitive edge gained by a company that is the first to enter a particular market with a product or service.
Niche
A niche market segment dedicated exclusively to a certain product or service type.
Market
An economic term that refers to an environment where buyers and sellers interact to exchange goods, services, or information, often determining prices and quantities in the process.
Birth Stage
The initial phase in the life cycle of a business or product, characterized by development and introduction to the market.
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