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company is considering a new project.The CFO plans to calculate the project's NPV by estimating the relevant cash flows for each year of the project's life (i.e., the initial investment cost, the annual operating cash flows, and the terminal cash flow) , then discounting those cash flows at the company's overall WACC.Which one of the following factors should the CFO be sure to INCLUDE in the cash flows when estimating the relevant cash flows?
Expectancy Effect
The impact that a person's expectations can have on the outcome of a situation or experiment, often related to the placebo effect.
Misperception
An incorrect understanding or interpretation of information, events, or situations.
Rods
Visual receptors that respond to dim light.
Cones
Visual receptors involved in color vision.
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