A Computer Company Looking for a New Location for a Plant

question 24

Essay

A computer company looking for a new location for a plant has determined three criteria to use to rate cities. Pair-wise comparisons are given. $$\begin{array} { l | c c c } & \begin{array} { c } \text { Recreation } \\\text { Opportunities }\end{array} & \begin{array} { c } \text { Proximity to } \\\text { University }\end{array} & \begin{array} { c } \text { Cost of } \\\text { Living }\end{array} \\\hline \text { Recreation opportunities } & 1 & 1 / 3 & 1 / 5 \\\text { Proximity to university } & 3 & 1 & 1 / 4 \\\text { Cost of living } & 5 & 4 & 1\end{array}$$ Determine priorities for the three relative to the overall location goal.

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Definitions:

Collectivist Cultures

Societies that prioritize the group over the individual, emphasizing community, collaboration, and shared interests.

Individualistic Cultures

Societies that emphasize personal goals, autonomy, and achievements over collective goals, leading to greater emphasis on individual identity.

Complex Emotion

Emotions that are comprised of various components such as cultural and personal experiences, and often involve a mix of primary emotions.

Basic Emotion

Fundamental emotions considered universal across human cultures, such as happiness, sadness, fear, anger, surprise, and disgust.