The Multiplicative Model

question 14

Multiple Choice

The multiplicative model

• A)uses centered moving averages to smooth the trend fluctuations.
• B)removes trend before isolating the seasonal components.
• C)deseasonalizes a time series by dividing the values by the appropriate seasonal index.
• D)provides a unique seasonal index for each observation of the time series.

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Definitions:

Customers Want

The desires or needs that consumers express, which can influence their buying behavior and decisions.

Purchase

The act of acquiring goods or services in exchange for money.

Available

Readily accessible or obtainable.

Relationship Era

refers to a period in marketing history focusing on building long-term relationships with customers rather than just engaging in single transactions.