The Matrix of Transition Probabilities Below Deals with Brand Loyalty

question 28

Essay

The matrix of transition probabilities below deals with brand loyalty to Bark Bits and Canine Chow dog food. $$\begin{array} { c | c c } \text { Current } & { \text { Next Purchase } } \\\text { Purchase } & \text { Bark Bits } & \text { Canine Chow } \\\hline \text { Bark Bits } & .75 & .25 \\\text { Canine Chow } & .20 & .80\end{array}$$
a.What are the steady state probabilities?
b.What is the probability that a customer will switch brands on the next purchase after a large number of periods?

Understand Selye's General Adaptation Syndrome and its stages.

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Definitions:

Process Layout

A layout that organizes the transformation process into departments that group related processes.

Capacity

The maximum level of output that a company can sustain to make a product or provide a service under normal conditions.