Which of the Following Variables Were Found to Be Important

question 2

Multiple Choice

Which of the following variables were found to be important in explaining return based upon a study of Fama and French (covering the period 1963 to 1990) ?

• A) Size
• B) Book-to-market value
• C) Beta
• D) Choices a and b only
• E) All of the above

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Definitions:

Demographic Variables

Characteristics of populations used to segment markets, such as age, gender, income, education, and ethnicity.

Age

A measure of the length of time that an individual or entity has existed, often used as a criterion in demographic segmentation and targeting.

Gender

A category into which humans and most other living beings are divided on the basis of their reproductive roles and functions.

Demographic Segmentation

Segmentation that divides markets by characteristics such as age, gender, income, education, and family size.