Exhibit 78
USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S)

question 89

Multiple Choice

Exhibit 7.8
USE THE INFORMATION BELOW FOR THE FOLLOWING PROBLEM(S) $$\begin{array} { c c } \text { Asset } ( \mathrm { A } ) & \text { Asset } ( \mathrm { B } ) \\\hline \mathrm { E } \left( \mathrm { R } _ { \mathrm { A } } \right) = 10 \% & \mathrm { E } \left( \mathrm { R } _ { \mathrm { B } } \right) = 14 \% \\\left( \sigma _ { \mathrm { A } } \right) = 7 \% & \left( \sigma _ { \mathrm { B } } \right) = 8 \% \\W _ { \mathrm { A } } = 0.7 & W _ { \mathrm { B } } = 0.3 \\\mathrm { COV } \\\mathrm { A,B } & = 0.0013\end{array}$$
-Refer to Exhibit 7.8. What is the expected return of a portfolio of two risky assets if the expected return E(R_i) , standard deviation ( $\sigma$ _i) , covariance (COV_i,j) , and asset weight (W_i) are as shown above?

• A)6.4%
• B)9.1%
• C)10.2%
• D)10.8%
• E)11.2%

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Definitions:

Family Branding

A marketing strategy that uses a single brand name for all of a company's products or services to capitalize on brand recognition.

Subbranding

A marketing strategy that creates a subsidiary or secondary brand within a main brand to appeal to different customer segments.

Multiproduct Branding

A marketing approach in which a single name is utilized by a corporation for every item within a given category of products.

Mixed Branding

A marketing tactic where a firm uses its own brand along with a reseller's brand to reach a different segment of customers than it usually targets.